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One Choice Manchester – Packaging Design

Identity Design & Branding, Packaging Design, Packaging Design & Construction

One Choice Manchester – Packaging Design

One Choice – Good for you, Good for the environment.

Our progressive approach and passion for the environment made us the perfect partner for a company with a product focused on eco-friendly, natural raw materials.

One Choice Manchester was the successful result of several years of development, building a brand and business strategy to enter this cluttered and competitive market. Ennis Perry partnered with One Choice Manchester, a new business start-up with a simple idea to introduce Australia’s first eco-friendly manchester range.

 

Scope of Work

Brand Strategy, Identity Design, Branding, Packaging Design, Packaging Production.

Sustainably Focused Brand Strategy

Following extensive brand workshops, strategy and creative conceptualisation, One Choice Manchester was launched to Australian retailers and consumers. The range uses natural, eco-friendly materials to manufacture their range – Australia’s first sustainably focused manchester brand.

The brand was developed to convey the ethos of One Choice Manchester ‘Good for you, Good for the environment’. Through the use of custom typography, a thoughtful colour palette and innovative printing techniques, Ennis Perry Creative produced a unique and tailored brand.

Unique and Sustainable Packaging

Through research, strategy, design, development and production, Ennis Perry Creative produced an innovative solution for One Choice Manchester’s wide range of products. The eco-friendly ethos was paramount to the brand message, so we designed and produced a packaging range that gives One Choice a clear shelf presence and quickly communicates their unique product – Australia’s first polyester free, environmentally friendly range of manchester.

The studio also managed artwork and production, bringing over 15 years experience in packaging design, production and manufacturing. Combining unique materials and advanced printing techniques resulted in a product that jumps off the shelf in a cluttered and ‘all looks the same’ marketplace.

Unique Brand Collateral

Integrating the brand across all collateral was an important part of building a strong brand. The stationery for One Choice uses unique printing techniques and carefully selected paper stocks. Working with the team at Fish Print, a Melbourne-based printer specialising in high-end waterless printing and the studio’s preferred print supplier, we were able to produce a suite of collateral enforcing the One Choice brand.

 

A recognisable Brand – In-store and Online

Alongside extensive packaging design and development, the studio developed online brand communications for One Choice Manchester applying across their website and social media platforms.  Consistent branding was key with all communications sitting seamlessly with the newly developed eco-friendly packaging.

 The website showcases the main product offering, full product catalogues can be viewed and downloaded, and key messages, product and environmental information are showcased throughout the site. Users can make an online enquiry about products and subscribe to the newsletter – a simple and cost-effective solution.

 

Brand Launch to Australia’s Biggest Retailers

Ennis Perry collaborated with Nest PR, Lucy Feagins (The Design Files) and Justine Schofield (MasterChef) to create a hugely successful brand launch to Australia’s biggest retailers, resulting in the product being sold through Harvey Norman stores Australia-wide.

 

Australian Create Design Awards.  

Ennis Perry’s packaging design work for One Choice was shortlisted for the 2011 Australian Create Design Awards.  

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