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The Food & Wine Co – Branding & Website

Brand Strategy, Identity Design & Branding, Photography, Film & Video Production, Website Design & Development

The Food & Wine Co – Branding & Website

The Food & Wine Co – Boutique Catering

The Food & Wine Co (formerly Degrees Catering) approached Ennis Perry Creative to build a new brand. Degrees had been operating for over 20 years, and with its brand and business model falling behind it was time to re-invent. The team at Ennis Perry Creative created an identity and brand positioning that revitalised this catering company at the head of their game – innovative, boutique food and wine specialists.

 

Scope of work

Brand & Digital Strategy, Identity Design, Branding, Photography, Website Design (Inc Foodstorm Integration), Launch Promotions and Social Media.

Responsive Website Design

Identity Design

We developed a bold, monotone logo for the Food & Wine Co with the identity system featuring a number of unique display options enabling effective branding at all touch points. The identity sits in contrast with imagery of the beautiful food ingredients, styled and shot on varying textured boards. The identity and brand for the Food & Wine Co have been applied across print and company collateral alongside a custom built, responsive website bringing the brand and business to life.

Responsive, Content Managed – Website Design & Build

Building a unique and effective brand requires thinking differently and being innovative. The website design and build for the Food & Wine Co explored developing a unique “on-brand” online user experience that conveyed the brand message and showcased the services, venues, and the food and wine available. Beautiful custom food and ingredient imagery was shot specifically for the website, contrasting the monotone identity design. 

The responsive website adjusts its content to suit the device it is being viewed on, allowing all content to be easily read. The attention to detail and custom development also addresses varied bandwidths across mobile devices with different sized imagery loaded “device dependent” at 320, 768 & 1024 pixels.

Food Styling & Photography

The team at Ennis Perry worked closely with head chef Jon Bussell to prepare, style and photograph imagery for the Food & Wine Co website, social media campaigns and marketing communications. Managing each touch point of a brand is invaluable for a business wanting to stand out from the noise. Being a full service studio with a hands on approach allows us to build truly unique brands for clients who understand the value of design.

The team sourced, styled and photographed a wide range of fresh ingredients for the Food & Wine Co brand. The team prepared and styled a number of textured backgrounds used throughout the branding and website – crafted creativity forming stand out brands.

Awesome! Just wanted to say the both of you should be very proud of your work. I’m very proud of the brand.

Trevine Ludowyke – Chief Executive Officer – Food & Wine Co Pty Ltd

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