We start every project by gaining an understanding of your business. How you work, your short and long term goals. We take time to assess your business, your audience and your competition. We look at what’s working for you — and what isn’t.
We work collaboratively with you throughout this process, developing a strategy that sets the visual tone and direction for the creative phase.
There’ll be a lot of questions — some easy, some challenging — but at the end, there’ll be answers. You’ll have your purpose and direction to keep your brand on course.
Using the strategy developed in the discovery phase, we begin the concept development and exploration process. Taking a holistic approach allows us to consider all relevant elements and deliver a solution that works seamlessly and consistently across all media. This approach means you clearly see our direction from the beginning.
We articulate your brand’s unique position. We develop original ideas and show you how these will work across relevant communications. We set the rules and assets that will comprise your brand. We take time to create flexible frameworks and materials that will help us convey your unique brand idea in any environment.
Relationships are key in our business, and we view your input as a valuable tool in informing our work and making it even better. We speak from experience. But we also listen, with an open mind.
Once all of the elements have been considered from the development phase we move into detailed design. This is where we refine the concepts, assemble the creative components and roll out finished artwork ready for production.
We work closely with our expansive network of suppliers to ensure that a high quality end result is delivered. From copy to typography, photography to illustration, we make sure your communications are always at the forefront of excellent design.
Our interest in your business and your success doesn’t stop when the proposed solution is delivered. We continue to work closely with you to ensure that your brand’s growth is kept consistent across all relevant media. We continue to build and develop your brand, responding quickly to consumer feedback and market trends.