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Armadillo & Co

The Brief

Armadillo&Co rugs are meticulously hand-made and produced to the highest ethical standards. Every piece embraces Fair Trade practices and is crafted from sustainable natural fibres. Jodie Fried of Bohlu approached Ennis & Perry to create a new brand that captured the company's ethos and reflected the simplicity of the products.

The Outcome

We created a sophisticated, pure and simple identity and brand. A clean yet distinctive identity that echoed the understated simplicity of handmade, natural fibre rugs. This project combined aesthetics with ethics; Ennis & Perry developed a suite of marketing and promotional tools for Armadillo & Co., including a website, website content management system, newsletter marketing system, stationery, postcards and swing tags - all produced with sustainability in mind.

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  • Armadillo & Co Online

    The Brief

    The new site needed to reflect Armadillo&Co's standing as a leading brand, and provide a place to showcase its sizable product catalogue.

    The Outcome

    We designed a simple and elegant online experience, with a 'less is more' approach. The template uses Armadillo&Co's beautiful products as a feature to great effect. Using the content management system, the client can easily manage all product listings, media and stockist updates and details.

    The site enables users to easily navigate through Armadillo&Co's extensive product catalogue, by Collection.

    armadillo-co.com