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Darling Estate Wines
In 1970 Guy Darling purchased “Koombahla” in Whitfield, the first commercial planting of grape vines in the Upper King Valley, and proved the region to be most favourable for cool climate viticulture. At this time the grapes were all sold to Brown Brothers who made many award winning wines from Koombahla fruit.
Today Darling Estate produce premium wines in limited quantities for release to exclusive markets.
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Online Ordering & Wine Management
Ennis & Perry designed and developed a website for Darling Estate to showcase & sell their wines. The site features a fully integrated online wine management and ordering system.
The developed wine management system allows Darling Estate staff to add and delete available wines and set each wine’s details, including regular price, description, images, along with specific wine details. Customer information and order tracking has been integrated into the admin system creating a useful business tool for Darling Estate.
The site has been developed with the user in mind providing a straight forward viewing and ordering interface.
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Brand essence
Ennis & Perry developed an online brand for Darling Estate showcasing the King Valley region, Darling's family history in the valley and the premium wines they produce. Photography played a huge role in capturing the essence of the valley and family history. Ennis & Perry photographed on location in the King Valley and had access to the Darling's family photo's. Hand drawn typography also features throughout the site.
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Content Management & Customer Relationship Management
The Darling Estate website utilises the Apostrophe Content Management. Apostrophe is a “in-context” content management system like no other. There is no old fashioned “back-end” admin system, just the front-end website with a few extra editing controls allowing the easy update of website content. Our wine management systems for Darling Estate has been integrated into Apostrophe, giving the client one system to manage there website and business.
To keep in touch with customers and subscribers Ennis & Perry have designed and developed a customised newsletter template allowing Darling Estate staff to fill and send beautifully branded news & promotions. Our email–marketing system takes care of the complicated stuff so Darling Estate can focus on their business. Our system makes it easy to manage email campaigns, share them on social networks, manage subscribers and track results. A system clients can utilise with ease of use.
Ennis & Perry
