Rant Clothing is an Australian label whose designs are inspired by their local natural environment. Rant is produced 100% ethically in Australia from natural fibres. The brief was to create a new identity and brand for Bestowed, Rant’s new secondary line focusing on 'staple' garments made from pure cotton.
The Outcome
Inspired by the garments’ pure cotton construction we developed a look and feel that reflects woven cotton. The use of water colours and textures added a gentle organic, natural feel to the identity, which reflected the origins of the product and the brand ethos.
